About LDIVA
CONTACT: DivaliciousBlog(at)yahoo(dot)com
PORTFOLIO: LaurenCosenza.com
With the belief that every woman should feel like a supermodel walking the concrete catwalk of her life, Divalicious serves up style with a side of attitude.
After all – a true diva tells you how to wear it, when to work it and where to show it off. She rises to the occasion and pushes you to do the same. She’s always up for a good time and never about anyone stopping you and her from having it.
A certified diva is a card-carrying girl’s girl. And naturally, she’s got something to say…
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Lauren Cosenza – affectionately known to friends, family and readers as LDIVA – is a makeup artist, a blogger, a published contributor, a featured beauty expert, a product junkie, a personal stylist, a style seeker, an industry insider, a fresh and dynamic voice looking to shake up a stale and static conversation, a girl who may not know you but still believes in your unique beauty and style potential and wants nothing more than to help you realize it ♥
What are her diva credentials, you ask??
Born in high heels wearing lipstick, Lauren Cosenza started playing with makeup when other kids were playing with barbie dolls and hot wheels. Fascinated by color, texture, self-expression and transformation, Lauren tested product on schoolmates, family members and herself when no one else was around. In her formative years, Lauren stayed up late to study the classics – Mademoiselle, Cosmo, Glamour, Vogue and more. She contends she was the only middle school student in the history of her hometown to have a subscription to W magazine which she read cover to cover monthly when it arrived. Never a slave to labels or a blind follower of trends, Lauren firmly believed in personal style and bold individuality.
Lauren graduated from American University summa cum laude with a BA in Communications and a BA in Spanish Studies. She got both degrees taking all back-to-back classes two days a week to fit in more shifts at bebe in the Georgetown Park mall, where she served as part stylist and part therapist to repeat customers mostly looking for a new pair of black pants and the self-confidence to pair with them.
After eight glorious months abroad where Lauren got to see European fashion firsthand (the good, the bad and the criminal), Lauren moved back to NY to work in advertising at McCann-Erickson. After launching the multi-media DTC campaigns for Yasmin, Yaz and Mirena, she switched to the publishing side where she managed beauty and fashion accounts at her beloved Cosmopolitan magazine.
Always wanting a bigger beauty role, after several years as a Fun Fearless Female, Lauren moved to Shape magazine to join the Fit & Fabulous. At Shape, Lauren served in a managerial role as the Executive Beauty & Fashion Director and Brand Development Director. Lauren oversaw the national beauty business and within her first two years it became Shape’s largest advertising revenue category. Additionally, Lauren secured opportunities to extend the brand beyond its pages by managing the development and production of Shape-branded iphone apps, super-feminine home fitness accessories (think hot pink zebra-print yoga mats) and workout DVDs. In February 2010, timed for release on Valentine’s Day weekend, Lauren conceptualized and spearheaded ShapeBride – the first-ever synchronized launch of a magazine, website and iphone app.
After seven years in publishing and with an even greater desire to make the world more beautiful, in early 2010 Lauren decided to move on to pursue her passion on her own two… 5” Louboutins.
As a beauty mogul in training, Lauren reaches every touchpoint starting with her true love makeup artistry (editorial, commercial, celebrity, runway, bridal) to representing beauty on-camera and off as an expert and spokesperson, to beauty blogging and freelance writing, to corporate consulting on ad campaigns, media partnerships, brand development and more.
Lauren is the owner of Lauren Cosenza Beauty LLC and has a registered trademark on Divalicious blog.
Lauren has recently been featured in videos for Victoria’s Secret, Cosmopolitan, Sally Hansen, Clarisonic, Matrix and more in addition to FOX segments featuring her makeup tips and blog. Lauren was also recently showcased on the front page on the New York Times Style section for a story on fashion and NYC nightlife. In 2011, Lauren traveled to various US cities to host fashion shows and disperse beauty tips for MACY’S. Lauren designs face charts for Victoria’s Secret Beauty collections, did both makeup and press for the Victoria’s Secret 2011 and 2010 Fashion Show and regularly handles beauty press for Victoria’s Secret. Lauren writes beauty and fashion columns for Makeup.com and Latina.com and pens a monthly beauty tip for Cosmopolitan magazine that also appears online. Lauren is regularly featured as a beauty expert both in print and on-line in addition to her work on shoots and at events.
Lauren is a Victoria’s Secret Pro makeup artist, a Makeup.com core contributor, a Daily Glow beauty expert, a MAC Pro member, a CEW member, and a featured trendsetter on Shop It To Me. Lauren also works as a volunteer in city shelters teaching the next generation of young women about inner-beauty and its outward expression plus donates her time to makeover programs for breast cancer survivors.
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NOTABLE CLIENTS
Cosmopolitan
Elle
Latina
Real Simple
Teen VOGUE
Vanity Fair
ONLINE
BFF.TV
Cosmopolitan.com
Elle.com
Latina.com
Makeup.com
TV
FOX
NBC
BRANDS
Carolina Amato Jewelry
Christian Siriano
Clarisonic
Coach
Collection B
CoverGirl
Fusion Beauty
Gilt Groupe
Givenchy
Leslie Greene Jewelry
L’Oreal Paris
Logics
MAC
Maidenform
Make Up For Ever
Matrix
Maybelline
Olay
Pantene
Platinum Guild International (PGI)
Sally Hansen
7 For All Mankind
Sir by Joanna Baum
Style For Hire by Stacy London
Reebok
Rent The Runway
Valentino
Vena Cava
Victoria’s Secret
Virgin Mobile
MUSIC
Pin Me Down featuring Russell Lissack of Bloc Party
The Features
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Divalicious. Adj. Used to describe a woman whose attitude alone can make even the mundane and ordinary fabulous. Also used to describe her fabulous belongings and beauty routine.
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